Depending on the type of business you run and the demographics of your potential clientele, different social media platforms can be beneficial to you.
Social Media refers to pages that you can access on a variety of servers and through which you can interact with "friends" or just general public. There are many social media websites, with some of the most popular ones being Facebook, Twitter, LinkedIn, Instagram, YouTube. Google+, Pinterest, Tumblr, and more.
Different social media venues can help accomplish different things: For instance, if your product is very visual, using Instagram may give your business a boost by allowing you to post a lot of pictures of your products, or even of your services if you have any.
There is a lot of misconception as to what a social media page can do for your website and ranking. Social Media pages are completely separate from having a website. All the additional features we put into a website to help it rank highly are still needed. However, social media presence can certainly add to awareness about your product, and encourage people to visit your website.
Many social media platforms, such as Facebook, now offer paid advertising campaigns, but this is completely separate from Google Ad Words or any other type of advertising offered for websites. It comes down to a matter of the more exposure for your business, the better it could be for you, although of course there are never any guarantees!
The most important step to take with any social media platform is to constantly keep it up-to-date. If you don't think you'll have the time to do that, then you need to consider either hiring a social media person (yes Affordable Web Design Ltd offers maintenance of your existing social media pages)