Search Engine Optimization

SEO is the most important component of a successful website

The most well-known "search engine" in North America in general and in Canada specifically, is currently Google, although there are some other fairly big players out there, such as Bing from Microsoft. "Let's Google it" has become a general expression in the English language.

Although some people think that just having a website will automatically set you up to be found through internet searches, that's just not the way it works! Hiring just anyone calling themselves a designer, or using cheap online templates to create a website, will not be effective in that regard. The TV ads stating that just contacting them will result in a great business website in an hour is not exactly in keeping with the reality of web design and effective SEO!

How does SEO work?

Search Engine Optimization is the main "buzz word" used to explain how to "attract"what is referred to as "bots". An internet bot, also known as a web robot, is a software application that runs automated tasks over the Internet. These are used by Google and other search engines in order to "rank" a website, to show how effectively that website measures up compared to its competition.

The most important factor for a business owner is to determine the legitimacy of the promise of high ranking through SEO that they are constantly being bombarded with.

1. No one can truthfully guarantee high ranking. The ranking process is a fluid and very complex one and is dependent on many, many factors that are constantly changing.
2. There is no magic formula to ranking - Google and the other third party search engines publish a long list of requirements and only the professional designers such as Affordable Web Design Ltd, who take the time to add in as many of those parameters as possible into a website as it is being created, will even stand a chance of being successful.
3. The vast majority of the people bombarding everyone with promises of "top ranking" are offshore businesses who simply send out these same emails to everyone without ever even looking at any individual website content.

How does Affordable Web Design Ltd deal with SEO?

We are proud of our own and our clients' success rate in being highly ranked through internet searches, and this is how we do it:

• Because we have been creating websites for over 22 years, keeping up with the constant changes in search engine optimization techniques is a huge part of what we do.
• This means meticulous care on all pages, not just a few general type of factors that will repeat themselves through the website.
• We carefully incorporate literally hundreds of the parameters that are looked for by the major search engines such as Google.
• We do this work at the same time as we are creating the website, and we do not charge extra for it.
• Since SEO rankings are affected by so many different factors, we are happy to revisit websites at various time in order to do some "tweaking" if necessary, and we only apply a time charge based on the time it takes us to do the work.

Affordable Web Design Ltd has been helping their clients rank highly for over 20 years by doing exactly as we have shown above. Contact us today to ask us how we can help you!