SEO is one of the most important factors in a successful website.
Google is the most known "Search Engines" in Canada as well as around the world. It has even spawned a new word in the English language - when you want to search for something on the internet, people will say "I'm going to google that". A recent April 2021 report showed that Google received 92% market share compared to second place Bing (2%) and third place Yahoo at 1.5%.
A great many people, however, misunderstand how SEO works and think that it's instantaneous. It's not. Once a website is completed, it must then be "indexed" by Google and other search engines. This can take up to 6 months to take effect, although averages appear to be between 2 and 3 months most of the time. Since Google and the other "search engines" are third parties over which no one has control, the only thing anyone can do is wait for Google and others to "do their thing". Although we at Affordable Web Design Ltd and our affiliates go above and beyond when it comes to Search Engine Optimization techniques, unfortunately when dealing with third parties, no one can guarantee high ranking be3cause no one can control how they work. We can only follow all the directives as put out by Google and others. Our clients' success rate is a good indicator that what we do is working!
Google and other Search Engines send out "webbots" to "crawl" the web. These are computer generated algorithms looking for certain elements in all the pages of all the websites in the world. The more of these elements you have, the more chances you will be easily found through internet searches for your main keywords, once your site has been indexed.
Many business owners or staff looking after their company web needs may think that just having a website will automatically set them up to be found through internet searches. However, that's just not the way it works!
Just because someone calls themselves a designer does not mean that they have the knowledge or will take the time to incorporate "all the right stuff" to attract Google and other search engine "bots". Most people don't realize that when opting for cheap online templates to create a website, high ranking in your own &keyword& searches may not be possible. The TV ads stating that just contacting them will result in a great business website in an hour may not exactly be in keeping with the reality of web design and effective SEO!